Whenever I approach an interesting new business, will they be interested in creating a website for their business? Most of the time their answer is – “I am doing good business through my Instagram page, I don’t feel the need to make a website”?
Every day thousands of entrepreneurs start their new business accounts on social media, there is no doubt that platforms like Instagram, Facebook, LinkedIn, and Twitter have become essential to small business marketing and growth. So the question arises, how important is it to have a website for your business? Will social media replace websites?
While social media accounts are certainly powerful tools for your small business, there is value in a website that social media just can’t provide. Let’s find out how.
A professional website builds trust.
The website is your business’s go-to digital space. It defines the credibility of your business. A professional-looking website reassures visitors and gives businesses a chance to show their history, expertise, credentials, and ultimately trustworthiness.
Organic Search And SEO
If you don’t have a website and properly maintain it, you’re missing out on critical opportunities to be found. Most of the website traffic comes from organic search, businesses see incredible growth in their lead generation efforts if their SEO and organic search strategy is worked well.
You Have Full Control Of Your Website
Unlike Social Media, you have full control over your website. You have the flexibility over the design, the content, and what you want to show to your visitors. Also, it can happen that one of the social media channels gets banned in your country while the website will always be there for you.
The website provides businesses with a whole lot of functionalities. You can make your website a lead generation machine by setting up a freebie through a form. If you think of scaling your business to sell physical or digital products online, you can launch your online store on the website with complete control over the inventory. You can also create landing pages for your products with just a few plugins.
Having said that, it does not mean that you do not need a social media presence for your business. Social media helps spread the word about your business. It helps you connect with your audience, share content, lets you target new audiences, and creates brand awareness. Social media and your website work hand in hand to make your business grow. All you need is a system that will generate traffic from your social media and direct it to your website.