1. Website speed
In this fast-paced world, everyone expects results to be displayed in split seconds; if not, one tends to look for other options, impacting user engagement and conversion rates.
How to improve!
–  Optimising large images for their resolution, size, and dimensions
– Avoid flashy images and animated videos.

2. Content quality and fresh content
Everyone appreciates good quality and freshness of any content; it builds trust between the users and your website. Quality content drives more traffic and increases the engagement time on your website.
How to improve!
– Keep posting new content and updating the posted content on a timely basis.

3. Mobile friendliness
Statistics say 51% of webpage views are on mobile phones globally. Mobile users switch to other websites if a webpage takes more than 3 seconds to open, thus increasing bounce rates and lowering conversion rates.
How to improve!
– Minimise the file size and counts, as more files mean additional requests and response times, increasing the load time.

4. Keywords
Keywords are the words typed into the search engine to find content of interest from a trusted website. So, using these keywords in your content will help search engines locate your website easily.
How to improve!
– Use keywords specific to your niche.
– Avoid keyword stuffing.

5. Technical SEO
It looks after a website’s technical aspects, which help search engines understand, crawl, and find your website.
How to improve!
– Apply Secure Sockets Layer (SSL), a security protocol that uses encrypted links for online communication.
– Improve site loading time by optimizing large images and heavy files and clearing the cache files.
– Eliminate 404 errors, i.e. avoid linking to nonexistent pages.

6. On-Page optimization
It involves optimising the page itself by using Hyper Text Markup Language (HTML) for the content to enhance its ranking.
How to improve!
– Use the H1 header tag for the page title
– Use H2 – H6 for subheadings and paragraphs.
– Use Meta tags, which consist of a short paragraph of text that describes what a webpage will offer.
– Employ Alt tags, which are written texts that describe the image.

7. Local SEO
It is an SEO strategy that focuses on a business’s local geographical area. It targets a specific local area name to generate a profitable business from that area.
How to improve!
– Optimize local keywords in your content.

8. Inbound and Outbound links
An inbound link is a backlink from another website to your site, and an Outbound link is given to another website. These are like value added services your website offers to online users.
How to improve!
– Provide a link to a highly trusted website so that your website gains domain authority.
So taking everything into consideration and working on the necessary aspects of SEO, building and maintaining a website isn’t an impossible task.
You have seen how these important factors can affect the website’s search ranking and how improving them will do wonders for your business!
I hope this blog will help you to improve your website’s search ranking with SEO and will guide you through the problems you are encountering while maintaining your website.