Whether you are a service provider like a photographer or a small business owner selling products like home decor, it is of utmost importance to have a website. Why? Because over 60% of purchases today are made after customers check your online presence.
Is the job done just by owning a website? No. Here are the 10 things small businesses must keep in mind while working on their website.
1. Optimal Domain Name
The domain name is the identity of your business. Keep it short, simple & easy to remember. Make sure to have an SEO-friendly URL.
2. A Fast & Reliable Website Hosting
A fast and reliable hosting platform gives your website credibility. Keep in mind your business needs & budget while choosing the hosting plan. Ensure that the hosting platform has phone/chat support to help you quickly in case of a problem.
3. A Confident Introduction of your Business
A clear description of who you are and what your business is. This gives clarity on what he/she can expect out of your business if there are interested.
4. Engaging & user-friendly User-Interface
A simple, easy-to-use website is always an add-on as one doesn’t have to invest time in searching for their requirements. So make sure your website navigation is easy.
5. Stay in touch with your customers
Your contact details provide a way for your customers to reach you. Make sure it is clearly visible & accessible. In addition, be responsive to any queries or complaints. This will instill confidence in your brand.
6. Customer Testimonials
Let your website visitors know what your customers have to say about your product/service. It increases the trust of your audience.
7. Call To Action
Ultimately, what do you want your website visitors to do? Do you want them to buy your product/service or go to your store? Give a clear CTA (Call to Action) for them to take action. Don’t expect them to do it on their own.
8. Post Good Quality Content Regularly
Keep your customers engaged & attract a new audience by regularly creating & publishing new content. Maintain quality & quantity consistently & let it reflect your brand tone.
9. Create an SEO-friendly website
Work on SEO and help your website rank higher in search engine results, thus increasing traffic. SEO mainly includes keyword research & implementation, having a mobile-friendly website & much more.
10. Regular Website Maintenance
For your website to be successful, it is important that you keep updating it & maintaining it regularly. It involves analyzing performance data, doing security scans, etc. This will help you stay up to date.
Having discussed all the above points on creating & maintaining a good website, it is important to remember at every step that your website must reflect your Brand Value & Voice. Your website gives a bird’s eye view of the quality of product/service you provide. If you follow the above steps, your small business will find new heights in the online business place.